sparking thoughts from the catalyst
for strategic innovation in pharma

In this section, ALLIANCE CONCEPTS presents a number of industry white papers, publications and presentations shedding a light on some hot marketing and pricing issues in the pharmaceutical industry.

This information is free to registered users who can read or download the files after getting access via 'User Login'.



List of free information for immediate access

1. Realizing global pharma price optimization in a cost-contained environment.
   ref.# 9845
    
2. Get a competitive edge: Protect and sustain profits by using an integrated inter-country price simulator.
   ref. # 9846
    
3. PHARMAWISER™ Simulator, a breakthrough dynamic Discrete Event Simulator for strategic decision making and forecasting.
   Smart price optimization functionality and elegant design.
   one pager
   ref. # 9848
    
4. Forecasting = Rehearsing the future through scenario thinking. Why pharma pricing intelligence must be imbedded in all strategic thinking & forecasts and not hidden in P&R department silo's.
    
5. Pharma Pricing Strategies: Jacob Fleming Conference Brochure Jan 2007
   ref.# 9847

List of free materials to request

1. Price optimization tool PHARMAWISER™ proves to set new standards for business intelligence software. Demonstrated with high value case findings.
    
2. Optimizing launch sequencing using PHARMAWISER™, an evidence-based pricing simulator.
    
3. Use of international price optimization as a strategy for lifecycle management.
   Make sure to capture all the lifecycle profit.
    
4. A swelling new worry for pharma: increasing 'payor price-sensitivity' impacts the price/utilization picture.
   Dynamics of inter-brand or cross-elasticity versus intra-brand elasticity versus therapy-class elasticity.
    
5. Pricing of oncology medicines and expensive terminal care biologicals & specialty products: the elasticity of demand for terminal care considering non-linearity in the valuation of life .
    
6. Pharma Pricing: In pursuit of sustainability of price and profit across borders.
    
7. Business Intelligence the next step: finally put your data to work & drastically improve both team productivity and strategic efficacy.
    
8. The (marketing) science of pricing and 4 deadly sins.
    
9. Dynamic Discrete Event Simulation (DES) is the preferred modeling method for rolling forecasts including all kinds of innovative pricing.